Is your wedding business website ready for a record-breaking year?

2022 is set to be a record year for the wedding industry as Covid-19’s grip on our lives looks set to loosen a little more each month. Wedding venues are telling me that virtually all of their 2022 dates are already taken, and it’s now spring or autumn 2023 and summer 2024 which are the hottest tickets in town. That means there’s a real opportunity for suppliers to connect with couples and make up for the uncertainty and lost earnings of the past 2 years.

Now is the time to review or update your website!

If you operate in the wedding industry, then it’s never been more important to review your website and make sure it’s working as hard as possible for you.

Is all the information and any pricing up to date, and does it accurately share exactly what you do?

If you are new to the sector, then you need to be showcasing your offers and making sure you appear when couples start searching for wedding suppliers – and that will probably be on the internet!

As well as causing huge disruption to weddings themselves, Covid-19 also saw the cancellation of a lot of in-person events, such wedding fairs, and made it harder for people to visit caterers, dress shops and florists.

That means people have become accustomed to researching online and even meeting suppliers via Zoom, so a website is essential to have that online presence.

There are more website benefits than just lead generation…

If you’re not sure you want to invest in a new website then it’s worth mentioning there are some other benefits, aside from it helping people find you if they’re not heading out to wedding fairs.

And I think you’ll be very thankful for these benefits when it’s high summer and you’re juggling current customers’ weddings with responding to enquiries for future bookings.

After all, summer 2021 in the wedding and hospitality sectors was made trickier by staff shortages and, at the moment, that is set to be an issue this year too, and possibly for a few yet.

Here’s how your website can act like an extra staff member:

  • A good website doesn’t just tell people what you do and encourage them to contact you. It should also answer some of your customer’s FAQs for you. For example, where in the country do you travel to? Do you partner with local venues and suppliers to create packages? How do people go about booking you?
  • You can also include a price guide (even if just using ‘from’ pricing) if it helps to filter out unsuitable enquiries, all of which can save you time you’d otherwise be using to reply to emails.
  • It can boost brand trust! If you place some testimonials and case studies on it, your website can help persuade people you know what you’re doing and that they should work with you.

Where to start with a new website

A website can be as simple or as complex as you need it to be, but it must be designed and structured with your ideal customer in mind.

It must display the information they are after (who you are, what you do, who you do it for) clearly and work equally well on a tablet, computer or smartphone.

A visitor shouldn’t have to click through lots of pages and get lost in complicated, busy page designs.

That’s why I advocate a minimalist approach to website design, something I covered in my last blog. I specialise in building beautiful and effective websites for businesses operating in the wedding sector, so why not drop me a line.