Project Description

Rachel Brown from WillowBay is a Stage 3 BHS Coach in Complete Horsemanship.  Her aim is to encourage others to develop a strong partnership and close bond with their own horses.  To help to improve riding ability with fun and confidence-building sessions for both nervous and novice riders, advanced riders and to improve competition performance.

She was looking for a web designer to capture the legacy of her horses with a minimalist, simplistic web design.  She knew she wanted and needed something but wasn’t certain of what that was.

The goal was to capture what her offer was through the use of simplistic but functional design, whilst always keeping her two horses in mind.

Keeping a thoughtful,  simplistic and fairly minimal approach ensures that potential clients can easily navigate the pages that are structured to guide them to take an action.  A simple contact form, social media connection  and links direct to Whatsapp have been used.

This is a five-page website but the three different services on the home page navigated to anchored sections for each subject found on the Services page.

My focus is on thoughtful, minimalist and simplistic web design that seamlessly integrates with your other business applications.  So you get a website that is both beautiful and functional.

There is plenty of scope for additional content as Rachel’s business expands.


“I was a little nervous about working with a web designer. I am completely non technical and wanted my website to represent the legacy of my two horses but I wasn’t sure how that could be done. I need not have worried as Jenn totally understood what the goals were, took the notes from our conversations and created something beyond my expectations. I really couldn’t be happier with it.”

Rachel Brown – WillowBay Equestrian